Timothy McVeigh responsible for the white Ryder Trucks on the
road? You could see them from a mile away when they were all yellow.
News reports from the scene at the Federal Building in Oklahoma
City kept referring to a yellow Ryder truck out front minutes
before the blast. Some kind of advertising! And now they are all
wouldn't think Coke and Pepsi would even have to try to update
their image today - nostalgia having been the only discernible
nineties and early oughts fashion. But Coke is clearly losing
its edge with the picture of the old glass bottle and the distressed
typewriter font. If we wiped the slate clean and started the
cola wars now, Pepsi would be kicking some ass.